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The Hurdle

As a women-led company and girl’s brand, Justice aims to highlight accomplishments of women around the world. When Vice President-Elect Kamala Harris earned the VP nomination, I was challenged with creating content to celebrate the moment, without being political, and while remaining bipartisan. 

 

The Run

I researched Harris for the social posts but with an inspirational lens. More than anything, by showing Harris’ highlight reel, I hoped Justice girls would understand the sky is the limit because Harris broke the glass ceiling.  

 

The Jump

I kept the social post on-brand and neutral by focusing on the Kamala’s firsts in addition to picturing her as a child. The picture is something Justice’s key demographic can connect with on a grander scale.

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