The Hurdle

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No one knew what the holidays would look like in 2020, due to the pandemic. With social distancing away from family and friends, I had to considered how the holidays are evolving. This is usually the time of the year when marketing speaks about togetherness. 

 

The Run

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My inspiration to create copy for Justice’s holiday catalog came from Clement Clarke Moore’s poem A Visit from St. Nicholas (better known as ‘Twas the Night Before Christmas) as well as Christmas-storytelling sentiments.

 

The Jump

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With cozy as the main theme and a catchy cadence, I worked closely with my graphic designer to craft copy that specifically complemented the photography, storybook design, and product. I had to be mindful of how things have changed for children over the last few months. So, the editorial messaging focused on social distance-friendly activities.