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The Hurdle

Due to the pandemic, Justice leaders decided to reduce the fall assortment. In addition to this decision there was also limited access to the full assortment because of overseas export restrictions. I was tasked with refreshing the fall experience with a smaller assortment, plus the same fashion and photography from earlier in the season. 

 

The Run

I reached out to the Fashion Design team and merchants to get quotes, insight, and a better understanding of what inspired the fall collections. My plan was to use their direct quotes to create a behind-the-scenes experience for Justice customers.

 

The Jump

Unfortunately, the majority of the partners I reached out to were unable to participate, but I didn’t give up on the execution. With my graphic designer, I researched trends and highlighted them through assimilated quotes. 

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