The Hurdle

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Because of the pandemic, no one knew when Amazon Prime Day was happening—or if it was happening at all. But there was still an appetite to prepare contingency marketing that would compete with the what ifs. 

 

The Run

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I created the headline “Digital Deal Days” to position Justice as a competitor to Amazon.

 

The Jump

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We created an entire campaign around Digital Deal Days including a 3-day assortment of promos supported by email and social assets.