The Hurdle

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As a girl’s brand, it’s likely that girls in Justice’s target market (ages 6-14) saw images or video of Mr. George Floyd’s murder. As a fashion brand, how can we address this? 

 

The Run

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I strategized and concepted content that would equip parents of Justice girls with tools to have difficult conversations with their girls and answer questions about civil unrest. 

 

The Jump

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I wrote social posts and stories with resources such as literature, videos, and articles with the intent to help the community cope and heal. This first post performed 46% higher than Justice’s three-month average. And the second post performed 77% higher.